AI Insights · Timothy · April 2022
Top 5 Drawing & Coloring Apps Performance in Latin America, Q1 2022
A look into the performance trends of the top 5 Drawing & Coloring applications in Latin America during Q1 2022, based on data from Sensor Tower.
In Q1 2022, the Drawing & Coloring category saw significant activity in Latin America. Here’s a comprehensive look at the top 5 apps' performance on a unified platform, as reported by Sensor Tower.
Phone Case DIY from CrazyLabs LTD experienced notable fluctuations in weekly downloads, starting the quarter strong with over 1.1M downloads in the last week of December 2021. However, downloads saw a decline to approximately 281K by early March, before rising again to around 559K by the end of the quarter. Active users also showed a similar pattern, starting with nearly 2.8M and dipping mid-quarter, only to climb back to 1.6M by the end of March.
Happy Color®: Coloring Book by X-FLOW maintained a steady performance throughout the quarter. Weekly downloads hovered around the 300K mark, peaking slightly at 433K in early January. Revenue remained relatively stable, fluctuating between $205 and $417 weekly. Active users saw a minor decline from approximately 2.7M to 2.4M over the quarter.
Coloring & Learn from Orange Studios Games showed a consistent download trend with a peak of 340K in mid-January, before stabilizing around 154K by the end of March. Revenue remained steady, ranging from $121 to $168 weekly. The active user base also saw a small decline from 3M to 2.5M throughout the quarter.
DIY Keyboard, another app by CrazyLabs LTD, saw a significant drop in weekly downloads from 1.1M in late December 2021 to around 137K by early March. However, the app rebounded slightly to 240K by the end of March. Active users followed a similar trend, starting at 1.3M and ending the quarter with approximately 427K.
Paint by Number: Coloring Game by Oakever Games demonstrated a steady weekly download rate, ranging from around 132K to 274K, with a peak in late March. Revenue varied between $184 and $341 weekly. Active users remained relatively stable, starting the quarter at 1.7M and ending close to the same figure.
These insights showcase the dynamic nature of the Drawing & Coloring app category in Latin America. For more detailed analytics and trends, visit Sensor Tower.
